Taking a US brand into the UK – what’s your PR strategy? Companies can often assume PR is the same everywhere, relying on the same pitch and messaging, but just in a different location. But that approach will not get…
When people think about coaching and public relations, they rarely put them in the same conversation. One is associated with development and personal or team growth. The other is about reputation, communications and managing public perception. But since recently starting…
Last month, Anthropic came under fire as its new Claude Fable 5 was abruptly taken out of action due to significant security fears, with the US government ordering its suspension just three days after launch. The model had fallen victim…
Flash storage was once a predictable technology investment with SSD prices generally falling over time. Performance improved each year and organisations increasingly moved toward all-flash infrastructure across data centres, cloud platforms and enterprise applications. And then it all changed. Enterprise…
Quantum computing is fast become one of the most talked-about emerging technologies. But for many enterprises, understanding lags far behind and an issue for another day. Bold predictions and technical complexities are intimidating for the average enterprise and is leading…
Five alternatives to the traditional company announcement The press release is still the most common format for making an announcement, but it’s no longer enough. Relying on a single, static announcement format in a fast-moving, multi-channel world does not work…
As AI floods organisations with instant analysis, auto-generated strategy decks and polished positioning frameworks, something else is happening quietly in parallel. Businesses are realising they need more senior judgement, not less, as we risk facing a wave of ‘averageness’. At…
In 2026, the question isn’t whether technology user events still matter. They aren’t just surviving, they’re thriving. 74% of Fortune 1000 marketers are increasing their spend on experiential marketing, but the difference is that we’ve learned to design these events…
Five years ago, many people still thought of the CIO as the person who ran IT. Servers, systems, software rollouts and all largely behind the scenes. Today, that definition barely scratches the surface. The CIO role has shifted on its…
As we approach 2026, emerging technologies are continuing to reshape how organisations generate, manage, secure and store data. Data is multiplying faster than ever, and the infrastructure needed to support it must evolve just as quickly. Here are our top…
