Ask Google a question today and you won’t get a traditional list of links. You’ll see an AI-generated summary at the top of results. Search has fundamentally changed. Google’s AI Overview prioritises information from sources it trusts. This is a…
Every day, journalists receive hundreds of press releases. Technology media are being inundated with new product launch or enhancement announcements that aren’t going to get a look in. Most of these are deleted within seconds. It happens everywhere. After working…
We live in a highly connected world where more personal, financial, and operational information is online than ever before. That convenience comes with risk and unfortunately, attackers are getting more sophisticated. October marks Cybersecurity Awareness Month, a global initiative led…
One of our first priorities when we onboard a new client? Meet with the senior leadership team and/or the CEO. We want to understand the C-Suite’s ambitions for the business. But it’s more than that. It’s about making sure the…
Data sovereignty is no longer a niche concern, it’s fast becoming a strategic imperative for organizations navigating global markets. It refers to the idea that data is subject to the laws and governance of the country in which it is…
As a business with a diverse workforce spread across several countries, a flexible approach to employment has become essential to our company’s growth. We’ve pulled in the right expertise from the right places. It is an arrangement that helps us…
What we know as the earned media landscape has changed beyond recognition. We’ve got shrinking newsrooms, a 24/7 digital news cycle, the rise of influencers and we are already seeing change with the impact of AI. It would be naïve…
Q&A with Emily Gallagher, PRSENSE founder Q) Why did you originally choose to start a career in the tech PR industry? After initially training in a completely different field as a nurse, it was in my first job as a…
Starting a public relations agency with an international footprint from the outset may sound like an ambitious goal. Typically, a global network has been a distant aspiration until a company is firmly established in one territory, with a local team…
In the world of technology PR, the giants can often seem untouchable. It’s easy to assume that smaller tech brands with modest budgets are fighting a losing battle when it comes to Share of Voice. We work with brands large…
