Data sovereignty is no longer a niche concern, it’s fast becoming a strategic imperative for organizations navigating global markets. It refers to the idea that data is subject to the laws and governance of the country in which it is…
As a business with a diverse workforce spread across several countries, a flexible approach to employment has become essential to our company’s growth. We’ve pulled in the right expertise from the right places. It is an arrangement that helps us…
What we know as the earned media landscape has changed beyond recognition. We’ve got shrinking newsrooms, a 24/7 digital news cycle, the rise of influencers and we are already seeing change with the impact of AI. It would be naïve…
Q&A with Emily Gallagher, PRSENSE founder Q) Why did you originally choose to start a career in the tech PR industry? After initially training in a completely different field as a nurse, it was in my first job as a…
Starting a public relations agency with an international footprint from the outset may sound like an ambitious goal. Typically, a global network has been a distant aspiration until a company is firmly established in one territory, with a local team…
In the world of technology PR, the giants can often seem untouchable. It’s easy to assume that smaller tech brands with modest budgets are fighting a losing battle when it comes to Share of Voice. We work with brands large…
You are a software vendor and one of your key customers has a major security breach. How do you respond? The fact is that data breaches are no longer isolated incidents—in our digital world, they have far reaching ripple effects.…
We work with many start-ups and scale-ups and often are part of the journey from one stage to the next. It’s an exciting time for the business as early success starts to reap benefits and it is great to be…
We all love to tell and hear a good story. As a skill, storytelling in business is in high demand as brands focus on improving their authenticity and relatability. AI and fake news in one corner is blurring the boundaries…
In a digital age, live events still captivate like no other. This blog explores why in-person experiences remain unmatched in driving engagement and building connections, highlighting their unique ability to create lasting impressions and excitement. Discover the enduring power of face-to-face interactions.
